Launching a business can be both an exciting and daunting time for business owners. The success of the initial business launch can rely a great deal on the preparation and marketing campaigns organized beforehand. In order to help along in the process we’ve put together some tips to jumpstart your business with these 5 marketing hacks. Can you believe that over 54% of businesses fail to do any marketing before their launch?
If you are looking to jumpstart your business, here are 5 marketing hacks to help you:
- Grow Your Social Media Accounts Beforehand
Why wait until your business is up and running to start growing your social media platforms? Not only can you claim your account username early on, but you can also create hype by posting sneak peeks of what is to come. Building your social media with “Coming Soon” content will grow followers and awareness early on.
- Reviews, Reviews, Reviews
More than 67% of potential customers rely on reviews. Those first 5 reviews are crucial to the success of your business so it’s important that your initial reviews are nothing less than 5-star. Reviews can be found on Yelp, Facebook, Google, etc. depending on the industry and nature of your business.
- Feature Elsewhere
Think about being featured somewhere elsewhere. Some examples include: contacting your local newspaper to be featured, collaborating with an influencer, being featured in an article or blog, or having a well-known personality or expert give you a review. The benefits of being featured elsewhere is that it creates a different credibility and trust from an outside source.
- Community Matters
Be involved in your community and get involved with local events. Not only will this help with your branding and awareness, but it also creates a great opportunity for photos which can be posted on social media accounts and websites.
- Customer Service
You won’t believe how many businesses fail to have any sort of customer service, and if they do can take a week to respond to customer matters. It is essential to have a customer service, and make sure you maintain a high standard. Customer service contributes to an average of 70% to a customer returning. Ensure your customer service process is a short process, with easy to follow steps.
Remember, the preparation before the launch of your business is equally as important to the marketing and work you do afterwards. An excellent source of help to startup businesses can be found at GrantWatch.com which can provide financial funding from the local and state government.
For more business tips and news check out our other articles here.